tweet digest for week ended 2012-03-04

  • rules proposed in california for regulation of self-driving cars. (like google's). only a matter of time. http://t.co/TKwayAIj #
  • apple rejects e-book for because it has "multiple links to Amazon store". a bit disturbing, no? http://t.co/VS9m5lg1 #
  • padfone – what a great idea. wish someone would build a "tablet station" for the SGS2. http://t.co/y7OP6s6X #
  • getting a bit tired of #firefox crashing and hanging. disappointing. back to #chrome #

time to have a nice sit-down with those marketing folks

Another one that will likely be of interest to a few folks out there, particularly those who are in marketing and advertising and work for companies that use phrases like “You could already be a winner!!!”.

This one comes by way of Howard Knopf who has a nice pithy summary of the facts of the case on his blog. John Gregory also has a brief comment up on slaw.ca.

But perhaps to recap a bit, a consumer in Quebec receives one of those mailings that encourage him to enter into a sweepstakes (and in doing so, also signs him up for a nice magazine subscription). I’m sure most of you are familiar with the language these mailings contain – they don’t quite come out and say you’ve won a million dollars, but they do quite a bit to give you that impression.

Anyway, our intrepid consumer, convinced of his luck, sends in the card, but doesn’t get the prize. Follows up. Is told he’s not the winner. So he sues under provincial consumer protection law (false/misleading advertising) for the full amount of the prize. He wins at the trial level, loses at the Court of Appeal, but then appeals to the Supreme Court of Canada, where he wins and is awarded $1,000 compensatory damages, $15,000 punitive damages, plus costs on a solicitor-client basis at the SCC level. A far cry from the amount of the promised prize, but still, not bad. I do wonder why a class action had not been pursued.

In any event, the decision is unlikely to affect all but the most aggressive marketers – the court pointed out that, while there was the usual mouse print explaining things, there were also bold statements like: “OUR SWEEPSTAKES RESULTS ARE NOW FINAL: MR JEAN MARC RICHARD HAS WON A CASH PRIZE OF $833,337.00!” and “WE ARE NOW AUTHORIZED TO PAY $833,337.00 IN CASH TO MR JEAN MARC RICHARD!”.

Perhaps, more importantly, is the finding of the Court regarding the definition of “average consumer” in order to determine whether or not they have been misled for the purposes of consumer protection law. The Court of Appeal asserted that the proper definition was someone having “an average level of intelligence, scepticism and curiosity”. The Court noted that this seemed to be a departure from prior cases, summarizing its findings on the existing definition as follows:

[71] Thus, in Quebec consumer law, the expression “average consumer” does not refer to a reasonably prudent and diligent person, let alone a well-informed person. To meet the objectives of the C.P.A., the courts view the average consumer as someone who is not particularly experienced at detecting the falsehoods or subtleties found in commercial representations.

[72] The words “credulous and inexperienced” therefore describe the average consumer for the purposes of the C.P.A. This description of the average consumer is consistent with the legislature’s intention to protect vulnerable persons from the dangers of certain advertising techniques. The word “credulous” reflects the fact that the average consumer is prepared to trust merchants on the basis of the general impression conveyed to him or her by their advertisements. However, it does not suggest that the average consumer is incapable of understanding the literal meaning of the words used in an advertisement if the general layout of the advertisement does not render those words unintelligible.

For various reasons, the court concluded that the historical definition was the proper test and therefore rejected the definition proposed by the Court of Appeal. The Court’s comments starting around para. 65 also suggest that this standard could well be applicable to other jurisdictions as well (depending of course on the wording of each statute).

It will be interesting to see what impact, if any, this has on such marketing campaigns. Or whether this success will trigger further claims. Or whether those clever marketing and advertising folks will find some way to turn this to their advantage (in the vein of Carlill v. Carbolic Smoke Ball)

In the meantime, you might want to chat with your marketing and advertising folks.

If you have a bit of spare time, you can find all 121 pages of the judgement at the SCC site (HTML, PDF, DOCX). Happy reading.

 

another copyright infringement class action – this time in the us

Those silly Americans. Always copying great Canadian innovations, like class actions for copyright infringement by lawyers against large legal publishers. You’ll recall I put up a short post yesterday on a lawsuit along those lines that was recently certified to proceed. I’m a bit behind in my reading – apparently a similar suit was filed last week in New York, again by lawyers, and this time against Westlaw (a subsidiary of the target of the Canadian action, Thomson Reuters) and LexisNexis.

More details on the action in the Wall Street Journal (along with a copy of the claim), The Volokh Conspiracy and the ABA Journal. I’ve included the last link more for the comments, just to give a sense of opinions on the topic (which, perhaps not surprisingly, are all over the map). Volokh offers a brief analysis, plus another spirited debate in the comments.

Nice change to be first, I suppose.

mass copyright infringement suit by lawyers given go-ahead

The Lawyers Weekly reports that a class action lawsuit accusing Thomson Reuters of “mass copyright infringement” was given the green light to proceed last week. There’s a good summary of the facts in the article, but here is my 30 second summary of the summary:

  • lawyers write pleadings, motions, affidavits and other legal documents which are filed with the courts
  • because they are filed with the courts, they are (for the most part) in the public record – anyone who pays a fee can get a copy, but typically only in (somewhat inconvenient) hardcopy
  • Thomson developed an electronic database where it did all the heavy lifting – it went to the courts, paid the fees, collected the hardcopies, scanned and digitized them, and made them available in a convenient and searchable form to subscribers – for a fee

The plaintiffs’ bone of contention is that, while Thomson did do a fair bit of work and paid the relevant court fees as would any individual requesting the same documents, it did not license their use from the authors of those documents, nor pay them for such license. Therefore, Thomson should be found liable for copyright infringement.

There was a good post and interesting discussion on this case on Slaw back in 2010 when the class proceeding was first started, with a number of comments arguing for and against. I was amongst the commentators and my initial reaction, primarily from the perspective of “black-letter” copyright law, was that the plaintiffs seemed to have a reasonably good case, while comparatively, the defendants seem to have a rather weak defence.

Since then, and after giving the matter a bit more thought, I’ve become a bit more ambivalent. There are some competing policy objectives (each of which has its merits) that will need to be considered by the court. One of the distinctions that seem to be made in this case is the fact that Thomson has, apparently, profited quite handsomely from this service, whereas (presumably) individuals who request a single copy do not. Perhaps this is a straw man of my own construction, but I would have thought that many individuals who request copies of pleadings are lawyers, who use such documents in order to do their work, and thereby generate fees. Would it therefore be appropriate to distinguish between the two? Should fair use encompass use through one medium (hardcopy), but not another (digitized and searchable)? Should Thomson’s efforts in taking the time to obtain copies and digitize, index and sort them entitle it to earn a profit from its efforts without an obligation to compensate the original authors? After all, what subscribers are really paying for is not access to the documents themselves, but rather, I would think, how the documents are accessed – it is more cost-effective for them to pay a fee to access pleadings and the like in easily searchable and downloadable form from the convenience of their desk than to schlep around to courts to manually find and retrieve the same documents.

Of course there are other considerations as well – public access to the courts and to the public record, and a number of others. Certainly raises a number of thorny questions. If of interest, I’d encourage you to visit the Slaw article I mentioned above for somewhat more learned debate than my cursory ramblings.

Also, apparently the court chose to certify some (but not all issues). From the article:

The judge certified two common issues relating to Thomson’s alleged conduct. Did the company through its Litigator service: (1) “reproduce, publish, telecommunicate to the public, sell, rent, or hold itself out as the author or owner of court documents?” or  (2)  “authorize subscribers to reproduce, publish, telecommunicate to the public, sell, rent, translate, or hold themselves out as the author or owner of court documents?”

The judge also certified common issues raised by Thomson’s defences: “Does Thomson have a public policy defence to copyright infringement or to the violation of moral rights based on (a) fair dealing, (b) the open court principle, (c) freedom of expression, (d) the necessity of using the idea of the court document as it is expressed, or (e) a business or professional custom or public policy reason that would justify reproducing, publishing, telecommunicating to the public, selling, renting, translating, or holding itself out as the author or owner of court documents?”

Moreover, “did Thomson have the copyright owner’s implicit consent to reproduce, publish, telecommunicate to the public, sell, rent, translate, or hold itself out as the author or owner of court documents?”

Certified as common issues as well: “are class members entitled to injunctive relief” under s. 34(1) of the Copyright Act; and “does Thomson’s conduct justify an award of aggravated, exemplary, or punitive damages?’

tweet digest for week ended 2012-02-26

  • xerox starting to reselll mdm solutions (boxtone). looking more and more like ibm every day. http://t.co/k1b7AC26 #
  • finally decided to check out who is following me – a few impressive folks but for the life of me can't figure out why they'd want to… #
  • sorry for the 2 repeated tweets – forgot the links. #gettingold #
  • the value of open source – projected cost of producing debian linux pegged at US$19 billion. http://t.co/e0aXmeV6 #
  • google circumvented apple default cookie settings. sez apple's practice dnt adhere 2 web standard practice. who's rt? http://t.co/4LxRX1a8 #
  • cautionary note on using facebook urls for advertising. sensible advice. http://t.co/KDLyy0ga #
  • fascinating stuff. researcher finds math equation reflected in rhythm of 2000 pieces of music spanning 4 centuries. http://t.co/8fX3FlR6 #
  • interesting piece on github in wired. surprised that there's no mention of sourceforce. http://t.co/t2xyx8Pq #
  • movie hacking v. real hacking. http://t.co/HjmFgwTO #
  • google circumvented apple default cookie settings. says apple's practice didn't adhere to web standard practice. who's right? #
  • startup? hiring people? what to *not* ask when you are interviewing (unless you want a human rights complaint). http://t.co/4fyFJAXq #
  • the value of open source – projected cost of producing debian linux pegged at US$19 billion. #
  • implications of warrantless domain name seizures . does benefit > cost? http://t.co/rXHY2fYj #
  • read my previous tweet, then read this article. then consider the possibilities of bill c-30. http://t.co/57UYxFRe #
  • fascinating story about how big data can be used to glean very personal information – like if you're pregnant. http://t.co/9E3GJP3x #

tweet digest for week ended 2012-02-12