I was a bit surprised to read all the hype (or anti-hype, if there is such a thing) on cuil – the new search engine that debuted just a few days ago. I read an article in the paper this morning on it, pronouncing it to be failure. Then this in Time, also declaring it not to live up to Google:

“Anybody who thought [Cuil] was this Google killer can really see now that no, that’s not going to happen today — and the likelihood is that’s not going to happen a year from now,” says Danny Sullivan, internet search guru and editor-in-chief of SearchEngineLand.

Yes, I do understand that things happen faster on all things internet, but c’mon, pronouncing them DOA in less than a week after their launch? Seriously?

Let’s do a bit of a reality check. Sure, the folks behind cuil have some great credentials – previously engineers at Google, developers of AltaVista, etc. etc. But you’re comparing a startup with a few million in VC money with the 800 lb gorilla of the internet. An 800 lb gorilla that has been around for many, many years. And which has been able to grow its revenue into the billions. And which has been able to invest huge chunks of that revenue into its technology and infrastructure.

So when people say cuil, less than a week out of the gate is no Google killer, it seems to be that the appropriate response is “Duh. Of course not.” Where was Google a week after it launched?

Anyway, perhaps it’s more of a knee-jerk reaction to what people have described as the “hype” surrounding the startup – that commentators want to be seen as not buying into it. But making such broad pronouncements so early? A little premature if you ask me.