taking the fun out of blogging

As a lawyer, I understand the need for policies, procedures, practices, etc. when running a business, managing vendors, employees, etc. Of course. Sure. That’s part of work – both my work and the work of my clients. But when I see an article entitled “Blogging Policies and Best Practices for Lawyers and Law Firms” well, gotta say, my eyes start glazing over.

Not that there’s anything particularly bad or wrong about the article. In fact, it offers some good advice on avoiding “ethical minefields”, creating “powerful marketing tools” and ensuring you realize a good return on your “investment”.

Ugh. To be perfectly honest one of the primary reasons I blog is not to realize a return on investment, or to create a powerful marketing tool, but rather just to offer casual observations (or ruminations) on my work or things related to my work. In other words, its a bit of fun, as compared, for example, to writing a formal research paper, journal article, or a 100 page outsourcing contract. For those types of writing, there are many, many rules, requirements and policies to remember and adhere to, amongst other considerations. And relatively speaking, its not quite as much writing that stuff as it is posting what are ostensibly meandering ramblings about the next new thing. Don’t get me wrong, its certainly interesting and challenging work, but its not the type of thing one typically does to relax.

I guess what I’m getting at is along the same lines as the previous post about making blogging part of someone’s job. Its kind of like saying that its part of your job to chat up your friends at work on a regular basis. Its kind of like saying that there should be internal policies governing who you go to lunch with, and what you talk about over lunch. In other words, to me, it seems to take all the fun out of it. It makes it seem like work. It puts you in the mindset that it is work. And, to be perfectly honest, I think it makes it less interesting, because you’re too worried about the time being put into it. Too worried about whether you’re writing for your “target market”. Too worried about “visualizing and addressing your market”. Too worried on making your blog sound “informal and conversational”. Too worried about this, that and the other thing, none of which have much to do with the subject matter of what you’re writing about.

Of course, this is just my take on blogging and what I hope to achieve (or perhaps rather not to achieve) by doing it.

colophon

From time to time, you may notice that this blog isn’t working, or something is messed up, or you see an error message. One of the reasons I decided to setup this blog rather than using something like blogger, wordpress.com, etc., was to muck about with the bits and pieces from time to time. I find tweaking PHP code, looking at new plugins and editing themes to be a nice break from drafting 50 page master procurement agreements. In fact, I would have liked to do everything from the ground up (i.e. set up the box, linux, apache, mysql, php, etc.) but these days hosting service providers make the proposition of setting that up much less attractive. I figured taking care of some (but not all) of the bits and pieces would satisfy my tweaking desires. And let me keep somewhat acquainted with such things. Of course, not being an elite hacker inevitably leads to things that break from time to time.

Switched to WP Engine. Their service was too amazing to resist. I realized that I didn’t have time to do everything, after trying out Linode (great service, by the way).

Anyway, the great (and for the most part free) software and other stuff used to create techblawg.ca:

  • WordPress – amazingly great and overall very, very cool blogging software
  • Theme – Responsive by CyberChimps
  • MySQL – the stunning database engine that will one day take over the entire world, but which in the meantime serves as the back-end database storing all the bits and pieces for WordPress
  • PHP – the remarkably versatile scripting language that WordPress uses
  • Plugins – a whole bunch of little individual bits of code that plugin to WordPress to extend functionality in a million different ways. There is a long, long, long list of different plugins used on techblawg so for the time being I won’t be listing them all out here

Without the work and dedication of all the folks who created the tools listed above and made them freely available, many blogs (indeed, many sites) would simply not be in existence as it would have otherwise not been practical to create them. I guess this is the exact opposite of the tragedy of the commons.

Other things that power this blog are myself, David Ma, and huge quantities of coffee. Hope you enjoy it.