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chrome – not a windows killer (part ii)

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I read with interest an article in The Register from last September that I just ran across a few days ago: Chrome-fed Googasm bares tech pundit futility • The Register. It echoes some of the sentiments that I had made in a post around the same time last year, albeit with a bit more edge and humour, as well as some thoughts as to the reasons why the tech press has presaged Chrome as the “operating system of the future”. Some excerpts:

Users aren’t going to decide which computer to buy based on which browser comes pre-installed, and even if they do, I’m going to guess that they will choose Internet Explorer (or – as it is known commonly in user parlance – “the blue internet that opens my web sites”). In any case, a browser is still going to need a proper operating system to run, and that operating system will almost always be Windows.

Given the thousands of Windows applications that are grandfathered in to many IT systems, the video games that are just a touch too GPU-intensive to run in JavaScript, and general user comfort with Windows, it’s hard to imagine a world where everything (and I mean everything) is done in a browser. Oh, and let’s not forget all your browser-based apps being ad-supported.

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People are calling Chrome a cloud operating system because it is a “platform for running web apps”. It renders HTML and interprets Javascript, you know, like every fucking browser made since 1995. It’s also got Google Gears built in. Great. I’ll alert Tim Berners-Lee.

This bullshit is a common theme when talking about Chrome. Those who realize that Chrome is not a full fledged operating system but still want to get in on the page-view party are calling Chrome the cloud operating system. Get it, because it’s like clouds. All nature and shit. Don’t you want to read that story?

Well, at least Blodget sort of understands what it takes to run a web browser. I can’t say the same for Michael Arrington, who runs the Special Olympics of tech media, TechCrunch. Arrington fancies himself a kingpin of Web 2.0, but when he starts saying shit like this, it’s hard for him to keep the respect of people, who, you know, understand how computers work:

Chrome is nothing less than a full on desktop operating system that will compete head on with Windows.

Expect to see millions of web devices, even desktop web devices, in the coming years that completely strip out the Windows layer and use the browser as the only operating system the user needs.

In no way can this statement be construed to make sense, and I’m not just being a pedantic asshole here. Fortunately, El Reg readers are with it enough to know that you need a proper OS before you can have a browser. However, a significant number of the users you IT admins support are reading shit like this, and will be putting in support tickets to have Google Chrome OS installed on their computers as soon as possible, because they’ve had enough of Windows and are ready for a change.

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Everyone was after the perfect story, whether or not it actually exists. Someone is finally bringing the battle to Microsoft’s front door, and that someone is already a media darling. Google releasing a browser is so damned close to the ideal situation, but there’s not quite enough to declare that Chrome will replace Windows. None the less, this does not stop the technically incompetent from spinning it as such. Maybe they were just feeling nostalgic about Microsoft pummeling the shit out of Netscape?

Anyway, not even Sergey Brin could stop the premature eGoogulation. At a press conference, Brin said:

I would not call Chrome the operating system of Web apps…

Dammit, Sergey. You’re ruining my story!

As comedy would have it, word is that Brin is a Mac user. Considering Google hasn’t released its browser for the Mac yet, he has to run Chrome in VMWare.
Operating system indeed.

Well said.

Microsoft v. Apple, Round ??

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Another recent story/editoril in The Inquirer egging on Apple to divorce the way cool OSX and license it separately from the somewhat maybe less cool hardware (at least in the eyes of the Inq). And who else to better promote OSX than Dell. Anyway, a snippet:

Apple could position the move as “Dell is so cool, we had to do a deal with them.” Underlying that is “Let’s face facts, with the exception of a pretty case, and a couple of hardware features, we’re an Intel box all the same.” (I know I’m going to get foaming rabid Mac owners that say the bits under the hood of their machines are especially selected by Zen Master Craftsmen and assembled by virgins in a far off land with blessed incense burning on a 24×7 basis, but it just ain’t so).

What has Apple got to lose? Zero.

I certainly would be interested in seeing Apple do this. On the other hand, I don’t know if it would come at “zero” cost. As their user base increases, so do the variations of hardware that people will want to use, and the drivers, and the third party software and, before you know it, you’re starting to make compromises here and there to let everything work. Then as more users come on board it starts becoming more of a target for hackers, who then start working feverishly to craft attacks, trojans and viruses, then leading your users to suggest that your platform is inherently security-deficient, requiring further investment in updates, patches, etc. Then of course you get on MS’ radar, who also produces a rather important office productivity app for OSX and may not take too kindly to Apple trying once again to eat its lunch.

I don’t know. I just don’t see it happening. OSX is nice and all, but to my simple mind, there is, and has been, a viable alternative to Microsoft operating systems for quite some time – replete with easy installation, cool features, nice interfaces, good security, and even relatively broad hardware compability – its called Linux and its free. And unlike the old Slackware days, Ubuntu (along with several other variations), is pretty easy to install and configure. But even with all this, where’s Linux on the desktop? Yes, its certainly being used, but has it made more than a few percentage points dent on MS market share? No. Why? Inertia. Windows has the biggest installed base, therefore the biggest possible customer base, so developer develop for Windows and put less effort into others (with of course some exceptions). Therefore more apps for Windows. And users don’t pick an OS because they like it – they pick it because of the apps they can run on it. So they continue to buy Windows. Not because its that much better than Linux, or OSX, but because they have MS Office, Adobe Acrobat, Photoshop, Premiere, SAS, Mathematica, Cubase, AutoCAD, etc. etc. etc. all at their disposal. Sure, there are some nice apps for Linux and of course OSX – but certainly nowhere near the depth or breadth of Windows apps.

Given this, why the heck would Apple bother trying where Linux (which has a nicer price point) hasn’t (yet) succeeded? I guess we’ll see. It would be neat to see how far they get. But I ain’t holding my breath.