Another recent story/editoril in The Inquirer egging on Apple to divorce the way cool OSX and license it separately from the somewhat maybe less cool hardware (at least in the eyes of the Inq). And who else to better promote OSX than Dell. Anyway, a snippet:
Apple could position the move as “Dell is so cool, we had to do a deal with them.” Underlying that is “Let’s face facts, with the exception of a pretty case, and a couple of hardware features, we’re an Intel box all the same.” (I know I’m going to get foaming rabid Mac owners that say the bits under the hood of their machines are especially selected by Zen Master Craftsmen and assembled by virgins in a far off land with blessed incense burning on a 24×7 basis, but it just ain’t so).
What has Apple got to lose? Zero.
I certainly would be interested in seeing Apple do this. On the other hand, I don’t know if it would come at “zero” cost. As their user base increases, so do the variations of hardware that people will want to use, and the drivers, and the third party software and, before you know it, you’re starting to make compromises here and there to let everything work. Then as more users come on board it starts becoming more of a target for hackers, who then start working feverishly to craft attacks, trojans and viruses, then leading your users to suggest that your platform is inherently security-deficient, requiring further investment in updates, patches, etc. Then of course you get on MS’ radar, who also produces a rather important office productivity app for OSX and may not take too kindly to Apple trying once again to eat its lunch.
I don’t know. I just don’t see it happening. OSX is nice and all, but to my simple mind, there is, and has been, a viable alternative to Microsoft operating systems for quite some time – replete with easy installation, cool features, nice interfaces, good security, and even relatively broad hardware compability – its called Linux and its free. And unlike the old Slackware days, Ubuntu (along with several other variations), is pretty easy to install and configure. But even with all this, where’s Linux on the desktop? Yes, its certainly being used, but has it made more than a few percentage points dent on MS market share? No. Why? Inertia. Windows has the biggest installed base, therefore the biggest possible customer base, so developer develop for Windows and put less effort into others (with of course some exceptions). Therefore more apps for Windows. And users don’t pick an OS because they like it – they pick it because of the apps they can run on it. So they continue to buy Windows. Not because its that much better than Linux, or OSX, but because they have MS Office, Adobe Acrobat, Photoshop, Premiere, SAS, Mathematica, Cubase, AutoCAD, etc. etc. etc. all at their disposal. Sure, there are some nice apps for Linux and of course OSX – but certainly nowhere near the depth or breadth of Windows apps.
Given this, why the heck would Apple bother trying where Linux (which has a nicer price point) hasn’t (yet) succeeded? I guess we’ll see. It would be neat to see how far they get. But I ain’t holding my breath.